Nichayathartham, also known as the Engagement Ceremony or Pre-wedding Ritual, is one of the most important traditional events in South Indian weddings. This sacred occasion marks the formal announcement of the marriage alliance between the bride and groom’s families. Usually held in a temple, hall, or family home, the Nichayathartham ceremony begins with Ganapathi puja and exchange of betrothal documents, symbolizing mutual agreement and blessings from elders. During this auspicious event, the engagement rings are exchanged, representing love, commitment, and the promise of togetherness. Families also exchange gifts, fruits, and sweets as a gesture of happiness and goodwill. The Nichayathartham muhurtham (auspicious time) is chosen by astrologers to ensure a harmonious and prosperous future for the couples.